Review of Engaged, by Brian Solis

In his definitive book, Engaged, Brian Solis argues that “We must produce and promote compelling material in the communities where our customers, peers, influencers and prospects are active–using the consumption methods and means they prefer.” From creators to critics to spectators, Solis rates the engagers and concludes that to be seen and heard, to be successful in the online world, you have to know and master the rules of engagement.

Social media can make or break a business. It’s as simple as that. In Engaged, Solis ( –blogger, analyst, consultant and new media maven extraordinaire–conducts a university course in how to “build, cultivate, and measure success in the new web.”

If you want a complete guide to the social media world, this is it. From the Manifesto, to the university course titles of each chapter (“The New Media University 101” and “201” and “301” all the way to “1101”), to nuts and bolts specifics, Solis covers all the bases.

Just flipping through the table of contents, index, and glossary alone would be enough to convince the novice he’s a novice and the so-called expert he still has a lot to learn. Want to blog better and more effectively? Want to enhance your brand or even rebrand your business?  Want to find the influencers, map your social media strategy, increase your ROI, ROA, or SEO? It’s all here–with charts and bullet points, lists, action plans, and success stories.

Read Engaged and share it with your staff, friends, colleagues, and clients alike. It’ll stimulate and inform a thousand productive conversations. Just a great book, that’s all.



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